Cosmopolitan, a fashion and lifestyle magazine, recently released its first perfume with Luxe Brands, known for producing both Justin Bieber and Ariana Grande's fragrance lines in the past. The new perfume, “Eau de Juice,” has four different scents--“Extra Concentrated,” “100% Chilled,” “Love, Unfiltered,” and “Pure Sugar”--as well as admiringly campy juice-box-inspired packaging. 

The appearance of the perfume bottle--what Cosmo’s Editor-in-Chief described in a press statement as “cheeky, witty, and fun”--has changed the game in a highly-competitive fragrance market due to its out-of-the-box, highly-Instagrammable design. The carton is produced in a range of hues, from cotton-candy-esque pink to pure white, that correspond with each scent.

The four fragrances--curated by perfumers at Firmenich, the world’s largest privately-owned fragrance corporation--match the many moods the Cosmo woman may experience on the daily. Extra Concentrated--served in a metallic gold carton--is for those who care to indulge in the “extra,” complete with apple, champagne accord, praline, what patchouli, and gold amber. 100% Chilled--contained in baby-blue box--allows for one to ease into the aroma of red berries, bergamot, orange blossom, coconut water, cashmere woods, musk, and sandalwood. Love, Unfiltered--manufactured in snowy-white--sparks romance nostalgia with the addition of red berries, mandarin, wild freesia, star jasmine petals, blonde woods, and amber. Pure Sugar--encapsulated in millennial pink packaging--triggers one’s sweet tooth upon a whiff of wild strawberries, pink grapefruit, plum blossoms, pink pepper, jasmine sambac, and praline.

Eau de Juice, which features former Pretty Little Liars actress Ashley Benson as its ambassador, is a refreshing take on today’s fragrance industry. With a melding of innovative scents and packaging, the Cosmo-loving customer is granted full permission to live her best life.

Eau de Juice retails for $55 at Ulta.com and is sold at Ulta Beauty stores nationwide.

Written by contributing writer Sophia Basco.